How fast should you change your communication banner?

Do you regularly broadcast communication banners in your email signatures but are wondering what frequency should be preferred? Here are the things you need to analyze to create your schedule:

1) Your goals

There is no universal rule about how often you can broadcast your advertising banners. This frequency must be established, above all, according to your communication goals: do you need to increase your visibility?

In this case, do not hesitate to communicate more frequently: this will be more useful to promote the memory of your company with the targets you want to reach.

2) Your messages

Have you just changed your visual identity, brand name or even moved to new premises? Even if a banner was already on the program, feel free to review your calendar to include communication about this change.

It is always important to announce these events to your audience to inform them about this essential information, in connection with your entity: transparency is the key!

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3) The calendar for your sector of activity

In each of the sectors of activity, periods are always more favorable than others to communicate. You will therefore have to adapt your communication schedule according to these news. There will be more favorable periods for recruiting: you will be able to communicate to your candidates.

Certain commercial operations, considered to be decisive over the year: you will be able to communicate to your customers about your products or services.

As you will have understood, the frequency of distribution of your communication banners is adaptable and depends on your entity and your brand image.