How do I create an internal communication plan?

Internal communication represents all communication actions carried out within a company for its employees. Si 74% of employees find it harmful to miss their company's information and news, it is more than essential to remedy it by implementing a specific strategy: the internal communication plan. This key operation for transmit the values and strategic challenges of a company with all its employees is made easier thanks to the mobilization of a multi-channel communication !

For the internal communication plan to be effective, its creation requires: different steps who determine the different goals to be achieved and the means to be put in place to achieve it.

Learn how to create an internal communication plan with Signitic!

What is an internal communication plan?

Definition and example of an internal communication plan

Creating an internal communication plan consists of determine the various actions and operations to be deployed to employees of a company over a given period. The aim of this strategy is to facilitate access to information, to invest employees more and to make them adhere to the strategic values of the company.

In the form of a detailed document, the internal communication plan is generally managed by human resources departments or managers.

Examples of tools for an internal communication plan

An effective strategy is based above all on the use of different internal communication tools to increase the visibility of the company such as:

       
• a newsletter;
       
• a corporate social network;
       
• instant messaging;
       
• an intranet;
       
• email;
       
• a festive event;
       
• an internal journal;
       
• a meeting;
       
• a bulletin board.

Why is the internal communication plan important?

Giving better access to information

Defining an internal communication plan is essential for streamline access to information within the company: For example, the Intranet promotes exchanges between employees and managers. With good internal communication, everyone can easily keep up to date with company news in real time.

In times of crisis, internal communication tools are particularly effective: they allow share urgent messages in a few seconds to find a solution as quickly as possible! With a relevant internal communication plan, each information is clear and sent to the person concerned: the aim of this strategy is thus toavoid an overload of messages inopportune.

Strengthen corporate culture and employee engagement

With efficient internal communication tools, you have an opportunity to remind your employees the values of your business. That is why it is necessary to Think carefully about the message that you want to convey and the supports adapted to do so.

To adhere to the brand image, employees must above all know well the functioning and identity of their company. In this sense, a good communication plan allowsimprove involvement and motivation of all employees by linking them to common goals and to the same corporate culture. Thanks to this strategy, you thus strengthen team cohesion and improve your performance !

What are the different steps in creating an internal communication plan?

Carry out an inventory

To develop your internal communication plan, it is necessary to take into account how communication is currently managed within your company. Thanks to this inventory, you will easily find improvement points and you will be able to more easily identify your material, human resources and time needs.

To make this strategy as close as possible to the expectations of your employees, do A survey is highly recommended!

Define a budget

After carrying out your inventory, it is necessary to Define a specific budget. This is a step that should not be overlooked, as it will tell you what operations and actions can be implemented.

By establishing your budget at the start of the internal communication plan, you will have a better overview of the implementation of your future projects.

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Define goals

To establish an effective strategy, it is essential to precisely determine the objectives to be achieved. Various elements need to be taken into account:

       
• topics and themes to be addressed;
       
• The message to be conveyed;
       
• audiences that you are targeting;
       
• Expected results at the end of the communication campaign.

An internal communication plan with clear goals will facilitate distribution of tasks between the various actors in the strategy.

Define internal communication tools

Your internal communication tools should be adapted to the audience you are targeting within the company. While digital tools are essential for the performance of your business, it is also important to take care of your oral communication by organizing meetings and events to bring a more human and warm side to your operations.

Once your internal communication plan is in place, it is important to measure its effectiveness with employees to find new areas for improvement if necessary! To do this, you can set up performance indicator tools called KPIs (key performance indicators).

The email signature: an effective internal communication tool with Signitic!

While the email signature is a powerful external communication tool, it also allows you to unite your employees around a common and coherent corporate identity. In this sense, Signitic offers youHarmonize email signatures of all your employees to improve your internal communication: reinforce the feeling of belonging of your employees around collective values !