Goodbye manual management, make way for automated email signatures.
Every year, the CFA Centre-Val de Loire BTP trains more than 2,500 apprentices in building trades, with an emphasis on eco-construction and innovation. It uses Signitic to automate the management of email signatures and program its communication campaigns, guaranteeing a homogeneous image, simplifying updates and distributing strategic messages on an ongoing basis.
Emails sent
coworkers
campaigns launched
clicks collected
Stéphane Lombard, information systems manager, uses Signitic because he finds this tool both intuitive and effective for managing email signatures, with practical automation, customization via Canva, and responsive support, which makes it possible to optimize external communication in a simple and consistent way.
Successful campaigns
BTP CFA Centre-Val de Loire's most successful campaign was a banner for its Open House Days. Broadcasted internally and externally 15 weeks prior to the event, it aimed to maximize visibility and engagement. Redirecting to the event page, it generated 558 clicks, which contributed to the success of the event by attracting a large audience.
Concrete results
In five months of using the Signitic platform, BTP CFA launched 7 campaigns, sending a total of 1.7 million emails. This centralized approach to communication allowed consistent messages to be delivered across the organization. Thanks to this strategy, BTP CFA recorded an impressive total of 17.4K clicks, divided between signatures and campaigns, demonstrating the effectiveness of the tool in engaging recipients and the success of communication initiatives.
