Ensuring consistent communications through signatures
The Cassous Group, specialized in public works, construction and the environment, trusted Signitic to standardize its email signatures and launch communication campaigns. Thanks to Signitic's unique console, the group was able to improve the consistency of its brand image while reducing deployment times.
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Amaury Tanquerel, Director of Information Systems, points out that the platform has simplified and improved internal and external communication processes. By using replicable signature models, the group reinforced the consistency of its brand image and reduced deployment times. Precise segmentation made it possible to personalize messages according to subsidiaries, thus guaranteeing the relevance of communications.
Successful campaigns
One of the most striking campaigns was led by the subsidiary Coren, which celebrated 30 years of expertise. This campaign, integrated into email signatures, generated 950 clicks in one month, demonstrating the effectiveness of this method in attracting the attention of interlocutors.
Concrete results
In six months, the Cassous Group launched 288 campaigns and collected 34,000 clicks, thus centralizing communication to highlight the know-how of the entire group. The ease of use of Signitic was praised by employees, who found the platform intuitive and in line with the needs of distributing consistent and consistent signatures.
