Signitic: a key solution for targeted campaigns and a strengthened brand image
Founded in 1985, the Cercle Vert Group is an independent leader in the distribution of food and non-food products for catering professionals in Île-de-France. To optimize its communication and strengthen its brand image, the company adopted Signitic. Thanks to this tool, she was able to personalize her campaigns according to user profiles, thus improving the targeting and effectiveness of marketing actions. In addition, the standardization of email signatures has facilitated the management of communications while strengthening its professionalism.
Emails sent
coworkers
campaigns launched
clicks collected
Emmanuel Lejeune, CIO at Cercle Vert Group, uses Signitic to centralize signature management, thus ensuring rapid updating, consistency in communication and better efficiency within the company.
Successful campaigns
Cercle Vert's most successful banner campaign promoted its trade show by displaying the date, place and time of the event. Broadcast two months earlier, it targeted 9 specific groups out of 34, ensuring effective communication. Result: 857 clicks, proof of its impact and the interest generated.
Concrete results
After five months and the sending of 1.2 million emails, the Cercle Vert Group launched seven segmented campaigns, collecting 9,000 clicks divided between signatures and campaigns. This result illustrates the effectiveness of targeted communication.
