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Difficult to create email banners in summer, when your employees, customers and prospects go on vacation? However, summer is a good time to communicate!
To help you, we share 5 ideas for topics to communicate during this period. Of course, we illustrated them using the email signatures of some characters you will be familiar with...
It is simple, effective and adapted. This idea may seem light to you, but wishing your prospects, customers and employees a happy vacation can be useful for several reasons:
- First you Create sympathy in your community.
- In addition, you adapt your editorial strategy according to current events : a technique appreciated by users.
For employees who are not on vacation or at least not yet on vacation, this quieter period can allow them to focus on different tasks, including preparing for the start of the school year.
It may be interesting to advise them on the action plan to adopt for prepare for the new school year in order to live it more peacefully. Precisely, when it comes to serenity, you can trust Master Yoda...
If you are organizing events at the end of the year or at the start of the school year, it may be appropriate to start communicating about them.
Announce the dates of your events in advance allows you to give your prospects and customers the time they need to consult the content of your events: which can encourage their enrollment. We know that when our agenda is busy, we tend to decline invitations more easily...
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Summer is a better time to adopt a less formal, more “fun” discourse. It is now that it may be interesting to create competitions in order to boost its brand image and create proximity more authentic with its communities.
If your company organizes competitions during the summer, it needs an adequate email communication banner. Especially when it comes to a game with pirates...
This advice may seem dubious to you, but it is certain: competition is Less harsh in summer because many brands limit their speeches.
It is an ideal opportunity for present your new offers for the new school year, your commercial operations and share content via your email campaigns.
This article is already over, we hope you enjoyed it.
Stay connected, more tips are coming soon on the blog!
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