You may not know it but the effectiveness and personalization of your email signatures and communication banners within your cold emailing can greatly influence your lead generation campaigns. The integration of Smartlead with Signitic is thus a solution to optimize your email sending and the engagement rate of your campaigns!

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What is Smartlead? 📧

In a nutshell, Smartlead is a powerful tool for cold prospecting, designed to send personalized emails on a large scale. It offers advanced features such as unlimited mailboxes, AI warm-up, and a unified primary inbox. These features allow you to improve email deliverability and manage the entire revenue cycle on a single platform. With this tool, you can optimize your prospecting by email and maximize your chances of converting your prospects into customers.

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And Signitic? 📢

Our platform, Signitic, is a solution that allows you to create and manage the email signatures of all your employees via a single interface. It offers you the possibility of harmonizing and centralizing the management of signatures of all your employees, without any effort! Our tool also offers you the possibility to plan your marketing banners integrated into your email signatures. Thus, you can prepare in advance and highlight your marketing highlights of the year: product launches, sales, white papers, events, etc.

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Maximize response rate and engagement with Signitic 💡

Undoubtedly, cold emailing is an effective method for reaching potential customers, establishing relationships with them, arousing their interest and converting them into paying customers.

By properly targeting your audience with a well-crafted message, you can build trust and credibility, and increase sales and revenue for your business. But it is important to optimize an email communication strategy in order to no longer worry about daily constraints or the reputation of your inbox. Unsolicited emails are often hovered over rather than read in detail, especially when a signature that is too simple, without formatting, betrays automation.

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A professional and attractive signature and banner, after a convincing email, captures the attention of your prospect. It is an additional CTA, a possibility of engagement, and especially the marker of a “classic” email that your prospects will be more likely to respond to.

Thanks to the integration with Signitic, you are in a position to automatically broadcast your signatures and campaigns in the numerous emails sent every day by Smartlead to bring them even closer to a real 1to1 email.

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A few tips for your signature ☝🏼

For a professional signature, add a photo or a logo to be identifiable, which allows your prospects to associate you with previous emails, publications, or interesting articles.

Include links to your website or professional social profiles. This adds social proof to your email, allowing your prospects to easily search for you and learn more about your activities and methods, thus adding value to your cold communication.

And above all don't forget to add a clear and engaging banner !

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Are you not convinced? 🤨 The proof in pictures.

Take the example of an email that includes a signature and a communication banner including a call to action. Thanks to the Eye tracking we can notice that the reader focuses their attention on both the email signature and the banner. The call to action within the signature is also important, since it is an area that is also considered by the reader.

Undoubtedly, all of these elements together change the entire perception of the recipient. It is therefore on these specific areas that your organization must focus on to strengthen the power of your emails.

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In short, what do you need to remember? 😌

During a cold emailing campaign, it is crucial that your emails look as much as possible like “real” 1to1 emails to maximize the response rate. Adding a signature and distributing communication banners meets this need in addition to creating other forms of engagement that you can track to move your prospects forward in your conversion funnel.

Remember that your email signature and communication banner represent an opportunity to capture the attention of your prospects and maximize your engagement rate.

If you already want to set up this integration, follow our configuration guide 👉🏼 https://support.signitic.com/fr/articles/9357287-connecteur-smartlead

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