Back to school is fast approaching, marking an ideal time to reassess and refresh your communication strategy, especially your email signatures. A well-designed and personalized signature can turn every message into a marketing opportunity, strengthening your company's brand image. Here's why and how to adopt a new signature this fall.

Why change your signature at the start of the school year? 🤔

1. Renewing the brand image

Back to school is the perfect time to breathe new life into your brand image. An updated email signature reflects a dynamic and responsive company, ready to start new projects and collaborations.

2. Communicate news

With the start of the school year, many changes can occur: new products, services, events or promotions. An updated email signature allows you to communicate these news directly to your contacts.

3. Increase engagement

Personalized, well-designed signatures can capture the attention of your recipients and increase engagement. They are a powerful tool to encourage your contacts to visit your website, follow your social networks or participate in your events.

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How do I set up a new signature? 📩

1. Centralize signature management

Use tools like Signitic to centralize and standardize the management of email signatures for your employees. This ensures consistency in brand image and simplifies updates.

2. Automatically personalize information

Signature management tools make it possible to automatically personalize information according to the profile of each employee, while respecting company standards. This includes name, position, contact information, and even personalized messages for different times of the year.

3. Integrate communication banners

Take advantage of the start of the school year to include communication banners in your signatures. These banners can announce upcoming events, webinars, promotions, or other important messages.

4. Use integrations with your favorite tools

Tools like Signitic easily integrate with platforms like Canva, Salesforce, or Pipedrive, making it easy to create and update email signatures. These integrations also allow you to A/B test different versions to optimize results.

Sample signature for the first day of school

Imagine a signature that not only shows your contact information, but also a dynamic banner announcing a webinar or back-to-school promotion. Here is an example:

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To conclude 📢

Adopting a new email signature for the new school year is not only a question of aesthetics, but a real communication strategy. By renewing your signature, you are showing a dynamic company that is ready to seize new opportunities, while strengthening your brand and engaging your stakeholders effectively.

Prepare your email signatures now to welcome the new school year successfully and maximize the impact of your communications! 🚀

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