Today, customer satisfaction is a major challenge for all businesses: a single negative review posted on the Internet can significantly damage their success! A study published in 2020 and conducted by Pegasystems and Savanata reveals in this sense that Improving customer satisfaction is now the number one objective of French companies ! To succeed in winning over more and more customers, a communication tool is particularly effective: the email signature.

Make your business shine by distributing documents and various information to all your customers through a personalized and unique email signature that will remain in the memory of your customers.

Signitic explains why the email signature is a A major communication tool to be preferred to improve the satisfaction of your customers!

What is customer satisfaction?

Customer satisfaction refers to A consumer's state of satisfaction following its purchase. It is a match between your expectations and the effectiveness of a service or product offered by a company.

To measure customer satisfaction, it is appropriate to use the KPI (Key performance indicator in French): these indicators make it possible to analyze the different degrees of satisfaction. In addition, there are measuring tools very effective such as online satisfaction surveys.

What are the benefits of good customer satisfaction?

What are the advantages for the company?

Good customer satisfaction guarantees The success of a business by allowing it to:

build customer loyalty ;
increase your income ;
develop your brand image ;
stand out from the competition ;
Encourage customers to promote your products or services around them.

The role of the email signature

To improve customer satisfaction and take advantage of its many advantages, use the email signature seems particularly effective and relevant! The Email is in fact the first communication channel used by businesses : customers therefore receive them very regularly! With this tool, a company can thus establish and maintain a constant relationship with its customers.

Given that The email signature is customizable, it can easily attract attention if you add relevant and attractive elements to it. You can indeed y insert key information, images, and links to the offers of your choice to highlight your business and give it a positive image to your customers.

How can customer satisfaction be improved?

Broadcast satisfaction surveys with the email signature

To improve customer satisfaction, it is essential to ask for customer reviews on your services or products. This will allow you to find areas for improvement to best meet the needs and expectations of your customers, but also toenrich the customer experience taking into account their recommendations and opinions in the changes made.

The email signature is a ideal support for disseminate satisfaction surveys, Place a link to your questionnaire in a communication banner and that's it! Each time you send emails, you will thus offer a new opportunity for your company to collect customer reviews by giving the opportunity to express themselves.

Insert links in your email signatures to promote interaction with your customers

Put links that promote interaction with your customers can significantly improve their satisfaction! To do this, you should insert in your email signature:

The social media icons of your business to get customers to know more about you, become familiar with your business, and interact with you;
your personal contact details to invite the customer to contact you;
links to your corporate events for the customer to come and meet you.

Give preference to Call to Action (CTA) powerful and direct such as “Contact us” or “Join us at the show”, this will further encourage the customer to reach you and show interest in you!

Thanks to all these actions, you will show that you are a company that listens of its customers, ready to answer their questions and to involve them in the life of the company.

Give a positive image of your business

To improve your customer satisfaction, it is also essential to give a positive and attractive image of your business by inserting for example:

her Google note in order to highlight it;
Its slogan to highlight its identity, values and corporate culture;
one Photo of you to humanize the customer relationship.

It is the best way toEstablishing a relationship of trust with your customers and develop your reputation at the same time!

The Signitic solution for top customer satisfaction!

Have you ever thought about using Signtific ? It is the ideal solution for personalize and standardize email signatures of all your collaborators! Our communication banners allow you to promote your business, promote your offers or broadcast your online satisfaction surveys very easily.

With Signitic, develop your brand image and significantly improve customer satisfaction! Do not hesitate any longer and schedule a free demo !