Optimizing email signatures: A boost for the consistency and visibility of our organization
Aristid is a French leader in the field of retail technologies, offering innovative solutions for the management of promotions and omnichannel communication. Aristid uses Signitic for its ability to significantly improve the consistency of email signatures and the visibility of the organization, while benefiting from an extremely responsive customer service that is always ready to assist when needed, guaranteeing a positive experience at all levels.
Emails sent
coworkers
campaigns launched
clicks collected
According to Pauline, communication director at Aristid, Signitic has helped solve brand consistency issues by unifying the management of email signatures. Each signature now reflects the visual identity and key messages of the brand, transforming emails into strategic communication vectors. Integrating banners and links to marketing campaigns maximizes the impact of initiatives, while integrating with the internal system ensures consistency across the organization, both internally and externally.
Successful campaigns
The best campaign created by Aristid thanks to Signitic was the one dedicated to sharing market news, with a particular focus on their personalized e-catalog. An attractive banner was created for this campaign and assigned to all employees, maximizing the visibility and impact of the message. This strategy paid off by generating 1841 clicks, demonstrating the effectiveness of the integration of Signitic in strengthening communication and engagement around the company's marketing initiatives.
Concrete results
After eight months of using the Signitic platform, Aristid observed significant concrete results. With over 2.9 million emails sent, the company launched over 32 campaigns, collecting over 16,000 clicks divided between signatures and campaigns. These numbers illustrate the effectiveness of Signitic in improving internal and external communication, increasing the visibility of marketing initiatives, and better engaging Aristid email recipients. The platform has proven to be a powerful strategic tool to strengthen brand presence and optimize the impact of each email sent.
