Harmonize the email signatures of all employees of the 13 subsidiaries

Karine Jain highlights that Signitic has made it possible to respond to several key challenges. First of all, harmonize the signatures of all 13 subsidiaries, guaranteeing a coherent brand image. The platform facilitated the distribution of the group's important communications to all subsidiaries, ensuring that each crucial message is delivered consistently and simultaneously. This reinforced the effectiveness of their internal and external communication strategy, by ensuring that each communication is received at the same time by all entities.

Successful campaigns

The best campaign of the HEDIS Group concerns the sharing of market news via communication banners in email signatures, highlighting their 100% digital catalog. This initiative disseminates information in a targeted and relevant manner, while respecting their ecological “paperless” standards.

Concrete results

In 7 months, more than 1 million emails were sent and 274 campaigns were launched to centralize and homogenize communications. This strategy allowed messages to be delivered simultaneously and effectively. As a result, 132,000 clicks were collected from signatures and campaigns, demonstrating engagement and communication effectiveness.